With the continuous change of people's lifestyles, elevator advertising media has gradually become an important part of outdoor advertising. It is a window that integrates into people's lives and is easy to enter the people's vision. This has given it an ever-expanding share of the advertising market. Elevator advertising media is an organic combination of dynamic audience groups and static advertising content. It is an important basic advertising media form for customers to achieve terminal sales. In recent years, it has been launched in Guangzhou, Shenzhen, Beijing, Shanghai, Hangzhou and other places. Including finance, home appliances, technology, IT, communications and many other advertisers of all ages.
This new situation of advertising dissemination, through the elevator print media, makes up for the audience's strong demand for information during the boring time. Due to their long-term living habits and media contact habits, high-end people have developed the habit of not watching TV, but obtaining information through print media and their life circle media. Therefore, the active attention of Yantai building advertisements is as high as 84 percent . Thereby producing the desired effect of the business.
Under normal circumstances, there can only be at most three different types of advertisements in a single-seat elevator at the same time, so that the mutual interference between brands is less, and the brand promotion is more targeted than traditional media. According to estimates, users living in high-rise residential buildings take the elevator up and down at least 3.7 times a day on average. For example, Jinan building advertisements inevitably break into people's sight at least five times a day, resulting in repeated advertisement reading. potentially huge influence.
