O objetivo da máquina de publicidade de construção é muito claro. Ele é criado em torno dos grupos de consumidores-de médio e alto padrão da comunidade. Ao compreender os problemas que eles mais precisam resolver e os produtos pelos quais estão mais ansiosos, a publicidade pode não apenas atender às suas necessidades, mas também aumentar o tráfego de publicidade. Permita que os clientes obtenham o que desejam na primeira vez.
Building advertising is an organic combination of dynamic subordinate groups and static advertising content. It makes up for the deficiencies of the existing main media TV and newspapers, and maximizes the full range of information dissemination effects of advertising.
Construindo máquina de publicidade
Advertising machine information release system is used in indoor and outdoor applications of chain stores, specialty stores, and store counters. Its applications include propaganda on LCD screens, promotional information display, LCD posters, on-site sales demonstrations (including sales display on touch screens), There are broad application scenarios such as service network applications, and how should merchants use them. The specific description is as follows:
1. The main entrance and exit of the advertising machine in the shopping mall hall: The main entrance and exit of the shopping mall hall is the most densely populated place in the shopping mall. Customers who come to shop generally have to go through the entrance and exit of the hall to reach various shopping areas. This is the place where customers need to be guided the most. Customers can Easy access to shopping process, shopping mall electronic map, and characteristic stores can significantly improve the work efficiency of shopping malls. Poster advertising machine: Make LCD posters related to promotional activities, and play them through the LCD screen, which can manage and update the content of LCD posters in real time. Touch screen advertising machine: place touch screens or interactive devices in chain stores to visually display the company's related sales, service networks, and product introductions to interact with customers. Customer experience center advertising machine: simulate the customer experience of enterprise products in actual application environments, and customers can easily choose the effect of different models of enterprise products in different application environments. Customer experience can be applied in industries such as home furnishing, home improvement, home appliances, kitchen and bathroom.
2. Shop area: featured shops use advertising machines for publicity, so that customers can learn about the latest activities, new stores, etc., which are convenient for customers to shop and improve the economic benefits of the mall.
3. Elevator area: The building advertising machine can be placed in the elevator to decorate the aesthetics of the elevator, and it can also avoid embarrassment when you encounter a stranger when you take the elevator. In commercial and residential buildings, people take the elevator more than four times a day on average, and there are also a certain number of visitors. When taking the elevator, due to the small space and poor signal, advertising is the only consumption stimulus, and its reading is mandatory. Elevator audiences contact the elevator several times a day, that is, the advertisement, and the frequency of repeated reading is very high, so that the advertisement picture can be conveyed to every person who uses the elevator for a long time, and there will be no omissions. Close contact with the impact of advertisements many times a day deepens the audience's lasting memory of the advertising screen and forms brand awareness.
