1. Aumentar a participação do consumidor
The more functional advertising machines are more favored by consumers, and artificial intelligence solves this problem well. In the future, "talkable" advertising machines are a development trend. Just like intelligent robots, consumers are actually willing to participate in intelligence. In life experience;
2. Criar demanda
It's very simple, that is, Shangxian actively solves the dilemmas encountered by consumers in life to create market demand. For example, Aozhen's self-service lottery terminal is to solve the problem of queuing to buy tickets; another example is the smart self-parking terminal, which only needs to enter the license plate number. , You can easily park, and solve the problem of urban parking; the same is true for the self-service ordering machine. To solve problems, there is a market when there is demand.
3. Criação de marca
There are many smart commercial display merchants, but few really establish the brand concept. Many people don't even know the concept of "commercial display". Therefore, the future of commercial display branding is also a trend. Only by branding can we win more international markets.
Uma vez que haja uma direção, quais são os principais esforços que as empresas de exibição comercial farão a seguir?
Criatividade.
Na operação real, se a máquina publicitária deseja obter o melhor efeito de aplicação, o mais importante é captar a atenção dos consumidores, seja do design de aparência ou do design de conteúdo, a criatividade vai fluir.
Based on the development of the entire industry, whether it is the demand for content creativity or the pursuit of appearance design, for outdoor LCD advertising machine manufacturers, the focus of competition is no longer a pure hardware competition, but has risen to a comprehensive service level— —Under the premise of meeting application requirements. Through professional design, to ensure the maximum utilization of resources. While characteristic services have largely alleviated the phenomenon of industry homogeneity, they have also put forward higher requirements on the comprehensive strength of manufacturers and have become an important force in promoting industry integration.
