Speaking of today's LED display, the small-pitch LED display technology is undoubtedly the focus of attention. Unlike traditional LED displays that focus on outdoor applications, the rapidly emerging small-pitch LEDs have set their sights on the indoor application market where LEDs have never been involved, and launched a direct confrontation with the strong LCD splicing and DLP splicing.
In the current indoor large-screen display field, LCD splicing is the well-deserved No.1. With its advantages of lightness, thinness and cost economy, it is widely used in various places, dominates the low-end market market, and actively penetrate into the high-end application market. However, for a long time, LCD splicing has an obvious shortcoming-the seam problem, although with the rapid maturity of liquid crystal display technology, the seam is rapidly shrinking (currently the minimum is 3.5mm), but it is still in the current display technology. , The largest patchwork. This is in sharp contrast with the small-pitch LED display that is completely seamless, and it is also an important reason why traditional LED display manufacturers are optimistic about the small-pitch entry into the room.
1. Small-pitch PK DLP splicing: the picture is not delicate enough, but the application is more flexible
In the field of large-screen display, DLP splicing has always been known for its "zero stitching". It is precisely because of this that it can firmly hold the high-end application market under the strong attack of LCD splicing. Nowadays, it is known as seamless display. The small-pitch LEDs undoubtedly "ignored" this killer feature, and even surpassed it, because it achieved a true seamless seam, rather than a reduction in the seam. This is also one of the important reasons why small-pitch LEDs have been highly concerned by DLP splicing manufacturers at the beginning of their birth.
In addition to seamless joints, compared with DLP splicing products, the application of small-pitch LED display products is more flexible, and can be combined with touch, naked eye 3D, 4K and other super-fluid elements to meet more diversified application requirements. However, at present, the fine-pitch LED products can not compete with DLP splicing walls in terms of the fineness of the screen display, which means that in some application fields that require a high degree of fineness of the screen, DLP splicing is still the first choice.
2. Technology is not a problem, but high cost performance is the bottleneck
The development of any display technology is a process of continuous development and improvement, and the small-pitch LED display is naturally no exception. From the comparison with LCD splicing and DLP splicing, it is not difficult to find that, as an emerging technology, small-pitch LEDs have both outstanding advantages and obvious shortcomings. With the support of the manufacturer, the advantages can be continuously consolidated, and the shortcomings can be gradually repaired. However, the prerequisite to get the manufacturers' heavy investment requires large-scale market demand. At this stage, the first problem to be overcome for large-scale popularization is high cost.
According to industry insiders, at present, the price of 1.9mm small-pitch LED products is equivalent to that of DLP splicing products. Considering the difference in gross profit margin, the cost is even higher than that of DLP splicing products. For industry users whose value is paramount, small-pitch LEDs may not be the first choice under the premise of meeting application requirements and considering comprehensive cost performance.
However, in the case of limited acceptance in the application market, manufacturers have not reduced their investment in technology upgrades in order to occupy the commanding heights of the industry, which makes the small{{0}}pitch LED industry a "relative technology surplus" situation. For example, the minimum pitch in the industry is 0.8mm products, and from an application perspective, the commercial cost of products below P1.0 is too high for users to afford.
This means that at this stage, for small-pitch LED display products, it is not the technical bottleneck that is urgently needed to break through if it wants to splice with the more mature liquid crystal and DLP splicing in indoor applications. It is how to ensure that the user's investment value is maximized when the cost of the product cannot be reduced temporarily. After all, only "value for money" or even "value for money" is the most in line with consumers' consumer psychology. Experts believe that this is a test of the manufacturer's comprehensive service capabilities. Whoever can take the lead in making a breakthrough will be able to gain more say in the application market.
