A mídia de informação de publicidade de construção de comunidade é uma mídia de informação de publicidade impressa na plataforma fixa de informação de comunidade de cada edifício e cada unidade em cada comunidade residencial na área. É um novo tipo de mídia de informação publicitária com ampla cobertura. E tem as características de liberação de informações oportunas e precisas, produção requintada e manutenção diária no local. O que se segue é uma introdução ao papel da construção de máquinas de publicidade de elevadores na promoção do marketing comunitário:
1. Current advertising status: There are many TV channels, outdoor advertisements are dazzling, newspaper pages are more and more, new media emerge in an endless stream, advertising costs are getting higher and higher, but the advertising effect is getting worse and worse! The traditional advertising model exists in the huge cost, And cannot effectively convey the message to the target audience.
2. What is the big reason for advertising waste? With the increasingly fierce market competition, in order to increase market share, differentiate products, and segment the market, if they do not segment the consumer group, advertising will be completely ineffective. Nowadays, marketing strategies have changed, and consumers' life trajectories have changed in contact with media. It is difficult for traditional media to hit target customers. What we need is precise advertising.
3. How to ensure that the advertising information is just seen by your target customers? Analyze the life trajectory of consumers and lock the consumer group in the white-collar class in commercial buildings and high-end residences. This group has considerable spending power and is also a social The main force, and the younger age has a strong desire to consume, so putting some higher-end products in these high-end communities solves the drawbacks of traditional advertising. Modern people spend less and less time watching TV, especially when the post-80s generation has grown into a mainstream urban consumer group. In other words, the main life trajectory of the target communication object has changed. However, apartment buildings and office buildings are just like the two ends of this trajectory. Building advertising machine advertisements will become the last outdoor advertisements a person sees every day, and the first outdoor advertisements they see when they go out the next day. The end of the spread miraculously coincides with the beginning and is firmly occupied.
4. Elevator Advertising In terms of audience exposure and preferences, it ranks among the three major advertising media, and is in a three-way relationship with TV and newspaper media. The integrated building media, with its advantages of precise delivery and network coverage, has become an inseparable communication medium in people's lives.
